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What is Lorem Ipsum?

Lorem Ipsum is a placeholder text used to demonstrate what a print document, website layout, or typeface will look like. This means you can showcase your design skills without having to rely on actual content, while keeping your templates from looking empty. This makes it especially useful in cases when you want to have a layout ready before the actual copy is finished, or if you want to show off your layout design skills alone. This is the most often-used slug of text: Lorem ipsum dolor si amet, consectetur adipiscing incidunt ut labore et dolore magna aliquam erat nostrud exercitation ullamcorper suscipit laboris nis duis autem vel eum irure dolor in reprehenderit i, dolore eu fugiat nulla pariatur. At vero eos et accusa praesant luptatum delenit aigue duos dolor et mole provident, simil tempor sunt in culpa qui officia de fuga. Et harumd dereud facilis est er expedit disti eligend optio congue nihil impedit doming id quod assumenda est, omnis dolor repellend. Temporibud Lorem Ipsum is a text which has been used for this exact purpose for decades. It originates from Cicero’s ethical treatise De finibus bonorum et malorum (On the Ends of Good and Evil), with words changed, taken out, or added, making the text itself nonsensical, which is, in a way, the point – the goal is to see what any text might look like in a certain layout. Form over content.

When to use Lorem Ipsum

The reason it feels better to use a placeholder text such as Lorem Ipsum rather than just random strings of characters is that it looks like normal text: words and sentences. This is why designers prefer to use it when they need the appearance of copy without the actual substance.

Maybe you have a great idea for a website layout which can be used regardless of the theme or topic. Maybe you want to see how a new typeface (or font) would behave in your layout. Maybe you are working on leaflet design, or other printed material, and want to see how much text you can reasonably fit into your layout before you even start on the copy itself. Or maybe you just want to work on your design without the text guiding or influencing it.

In either case, the look of words on a page will help you – or your client – get a feel for the finished product.

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